THE BUZZ: Best Western Intl. Plans to Launch New Prototypes & Brands

Best Western Intl.’s portfolio now includes 13 distinctive brands and continues to flourish with its $2 billion re-branding strategy. With its recently launched Aiden Hotel and Sadie Hotel properties, the company pursues to diversify their customer base.  

The new hotel properties are designed to address the demands of today’s travelers through creative use of space and technology. Each location will be in primary markets and metropolitan hotspots that’ll reflect the style and pulse of the community they are in. As a result, Sadie Hotels will compete in the upscale segments and Aiden Hotels will compete in upper midscale segments.

Best Western Intl.’s cost-effective, turnkey and customized design and renovation program will provide developers and independent hoteliers the opportunity to showcase their creativity. In addition, the company created a strong brand support crew that includes a dedicated onboarding team, revenue manager, and a marketing and PR playbook for each hotel.

The innovative design elements of the new hotels will encompass modern signature seating, a multi-functional public area with either a bar or café, convenient mobile check-in, and locally inspired aesthetics.  With the second highest social engagement rankings in the industry, Best Western Intl. will continue to develop unique marketing, PR and social media campaigns for the new hotels. The campaigns are determined to amplify the brand’s media investment through strong story-telling and beautiful hotel character.

The first-ever Aiden Hotel opened a month ago in Seoul, South Korea with a second to open in Paris, FR this December. The first three Sadie Hotel properties are expecting to open in 2020 in New York, NY, Fredericksburg, TX, Tampa, FL.